![]() ![]() When users visit a website, their browser sends a request to a web server to receive a webpage. Or, if you prefer, feel free to skip ahead to the main part. ![]() This article will explain the ways in which cookies help e-commerce websites. Aside from gathering information, websites can also use cookies to personalize the user experience. Once stored on a browser, cookies can activate certain website functionalities. For example, an e-commerce website will use cookies to remember shipping information for the order fulfillment system.Ĭookies also allow websites to gather information about the pages these users visited and provide relevant analytics for their activity on the website. The information stored by cookies helps websites monitor certain activities on visitors’ devices and recollect certain information when they visit the website again. ![]() Website cookies are small data files that websites store on visitors’ devices. Want an example of an excellent about us page? Learn from the best with our article on Tortoise Supply's and why it works so well.Did you know there is a simple tool that will help revolutionize your customers’ shopping experience on your e-commerce website? They are called website cookies. Using your key terms and linking to a few product pages in an about us section provides a small boost for ecommerce store owners and takes only minutes to complete. While search-engine optimization isn't the only motivating factor for an about us page, the page presents an opportunity to include common search keywords among the other content. As long as it fits into the store's brand identity, a humorous about us page is another engaging approach. Highlighting interesting parts of personal background as well as discussing what makes the products offered unique or of a high quality is important as well. Store owners should be welcoming and inviting with the language used to write the page. An interesting about us page helps to personalize a store and makes it stand out amongst other competitors. The about us page is another place where an ecommerce store owner can sell potential customers on both the idea or brand of the business as well as specific products. In much the same way, a video can also be used to connect with customers on the page. Ecommerce store owners have plenty of options when it comes to photos, whether it's of the owner working on something related to the store, a product showcase photo, a combination of these elements or something else entirely that fits into the store's brand. No matter the personality of a store or its owner, or the type of merchandise being sold, there are some best practices that go into building an about us page.Ī photograph engages visitors to an about us page in a way that text cannot. Referencing these materials when creating an about us page makes the process easier. These specifics have to reflect other branding and marketing efforts used by an ecommerce store owner for consistency's sake. The style used to assemble the page also changes based on the brand positioning, overall attitude, clientele and even the personality of the owner. The exact contents of an about us page differ from business to business. For ecommerce store owners, an about us page is a powerful differentiator that helps stores stand out from their competitors. About us pages fill a number of roles for businesses, including traditional and search-engine marketing, relationship building with customers and describing who runs a business and what it does. ![]()
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